This will be a statement that underestimated that Instagram challenged the current turmoil. From playing catching up with Tiktok and innovating in line with changes in the behavior of global social media to remain loyal to the legacy of photo sharing, this company makes key changes at high speed. But things that seem to have happened at the boiling point of the recent video-centric tweak and a fundamental change in the design of feed that is shamelessly refers to Tiktok.
Not surprisingly, many Instagram users, especially those who have been loyal from the start, are not happy about it. Even people like Kim Kardashian and Kylie Jenner – Mogul social media with 682 million joint followers – not fans of change. The attack was quite fierce so that the head of Instagram Adam Mosseri himself posted a video that detailed the vision of the moving platform.
But instead of watering fire, Mosseri doubled the future of video-centric-centrics from Instagram where the scroll was the king while the photo took the back seat. If there is, it confirms that the end of Instagram as you know is closer than you think. From taking inspiration from Snapchat stories to failed Tiktok clone experiments namely IGTV, Instagram obsession with video has been endless, but 2022 looks like that year will really find back itself – good or bad.
Why are Instagram users upset?
Instagram changes have been announced in recent weeks very surprising. The company has tested full screen bait for photos and videos that have extraordinary similarities with Tiktok. According to Mosseri, algorithmic bait will show more content from accounts that you do not follow the hope that you might feel interesting, all in the name of the discovery. As a consolation, Instagram tests the bait that will allow you to watch content only from the account that you follow.
That’s the focus on the Instagram video wants to change every video under 15 minutes long that is shared on the platform into a roll. Reel can now appear in random foreign feeds throughout the world, who can continue to re -make and make their own reaction scrolls. In the coming weeks, Instagram will even allow your public photos to be made by others to make – you can guess it – a scroll.
Mosseri assured users that they can mark unwanted videos as unattractive, but in the end, the emptiness created will be filled by other videos, which are actually not a solution. Perhaps more important for its long -term view, algorithmic changes also make loyal Instagram content makers nervous. With the frequent changes in the workings of feed and which behaviors are prioritized Instagram, the Creator has difficulty pursuing changes with changes, both facing the user and behind the wall. Real frustration – In fact, there is already a petition titled “Make Instagram Instagram Again” which has collected more than 200,000 signatures, and a group of content creators organizing what they call “Instarsion” earlier this week outside the Instagram headquarters in New York City in New York City.
Despair is not fake
Social media experiences the gap that is seen today. People -people flocked to Tiktok for a pleasant video. Instagram is the goal of meeting friends. Twitter is to see the news and lift hell with a few words. Youtube fills in a request to watch videos. But Tiktok really eats into the video landscape, especially when it comes to reach younger users. Engagement numbers prove it.
According to the sensor tower data, Tiktok is the most downloaded application worldwide in the first quarter of 2022 – it is also the most downloaded application in the world in 2022, removing the old meta reign, according to Appopia. In September 2021, Tiktok Vanessa Pappas’s Chief Operating Officer confirmed in a video that the application now has 1 billion users. It is a surprising user base apart from the fact that Tiktok is prohibited in India, one of its biggest markets globally.But it is not only the strength of active user numbers that make Tiktok the cause of concern for Instagram. According to the estimated intelligence of people, Tiktok advertising revenue will exceed YouTube in 2024. With a strong creator program that will share $ 1 billion in the coming years, Tiktok ensures that the Creator still holds on its platform. Instagram, on the other hand, faces crispy. Meta burned billions to build her metaverse, while Apple’s privacy tweak was expected to delete $ 10 billion from her income in 2022 alone.
This is a complicated road ahead
The social media platform has a symbiotic relationship with its users, and that means it needs to develop with the behavior of consumption of their content. Instagram knows it’s too good. Mosseri also highlighted the same thing in his video, claiming that the video pushed most of the involvement on the platform, be it in bait, story, or DM. Therefore, it is not surprising that Instagram naturally wants to prioritize videos.
But the biggest problem with Instagram is not Tiktok. Instagram still has a platform image with roots in sharing photos, while Tiktok is a video-first platform. Instagram might take over Tiktok using all the money in Meta cash, but that will not happen without shedding its identity and keeps most of the user base.
It is very interesting that Instagram co-founder Kevin Systrom has purchased Muscial.ly to Meta Boss, but the proposal was rejected. China’s bytedance bought it and turned it into a giant who is now a tiktok. What Instagram needs at this time is to conduct a balancing action, one that is less aggressive in pushing video trillion and vice versa focuses on solving the problems that are inherent first. Tiktok cannot eat in the Instagram photo sharing area, but Instagram efforts to copy video sharing rivals also need to slow down or risk losing everything.
